Empowering entrepreneurs: bridging the attitude-intention-behaviour gap through dynamic entrepreneurship education

IF 3.9 Q2 BUSINESS
Thi Viet Nga Ngo, Thi Loan Le, Thi Thanh Hong Pham, Thi Thu Thuy Nguyen, Cong Doanh Duong
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Abstract

Purpose

By adopting the theory of planned behaviour, this study aims to provide insights into how entrepreneurial education (EE) contributes to the entrepreneurial process, especially entrepreneurial behaviour (EB).

Design/methodology/approach

The research used a sample of 2,566 students from 16 universities in Vietnam. The conceptual framework’s coefficient paths underwent testing using structural equation modeling, and the mediation effects were determined using the PROCESS bootstrapping method.

Findings

The study revealed that EE directly influences EB in Vietnam, despite having no direct effect on entrepreneurial intention (EI). In addition, EE indirectly influences EI and EB through enhancing attitude towards entrepreneurship and perceived behavioural control.

Practical implications

These findings suggest that policymakers should consider the value of investing in EE programmes as a means of promoting EB. Offering students opportunities to engage in real-life entrepreneurial activities, such as business plan competitions, internships with local start-ups and access to mentorship from established entrepreneurs, can play a pivotal role in their translating knowledge into action. This practical approach can significantly contribute to the development of an entrepreneurial ecosystem in Vietnam.

Originality/value

While many studies have investigated the influence of EE on EIs, there is a lack of research on the behavioural outcomes of such education. Furthermore, the findings regarding the EE–EI relationship are inconsistent. Therefore, this study provides valuable insights into how EE can foster the intention and behaviour to engage in entrepreneurship.

增强创业者的能力:通过动态创业教育弥合态度-意向-行为之间的差距
目的 通过采用计划行为理论,本研究旨在深入探讨创业教育(EE)如何促进创业过程,尤其是创业 行为(EB)。研究结果表明,尽管 EE 对创业意向(EI)没有直接影响,但 EE 直接影响了越南的 EB。这些研究结果表明,政策制定者应考虑投资于 EE 计划作为促进 EB 的一种手段的价值。为学生提供参与真实创业活动的机会,如商业计划竞赛、在本地初创企业实习以及获得知名企业家的指导,可以在他们将知识转化为行动的过程中发挥关键作用。这种务实的方法可极大地促进越南创业生态系统的发展。原创性/价值虽然许多研究都调查了企业教育对企业创新的影响,但缺乏对这种教育的行为结果的研究。此外,有关企业教育与企业创新关系的研究结果也不一致。因此,本研究就创业教育如何促进创业意向和行为提供了有价值的见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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24 weeks
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