Crafting Persuasive Stories: How Uncertainty and Sidedness Influence Narrative Efficacy in Promoting Updated COVID-19 Vaccination

IF 4.6 1区文学 Q1 COMMUNICATION

Science Communication Pub Date : 2024-08-03 DOI:10.1177/10755470241267225

Yan Huang

引用次数: 0

Abstract

This study investigates the impact of narratives, message sidedness, and psychological uncertainty on promoting updated COVID-19 vaccination. A 2 (narrative vs. non-narrative) × 2 (one-sided vs. two-sided) × 2 (high vs. low uncertainty) between-subjects online experiment ( N = 600) revealed significant three-way interaction effects between narratives, sidedness, and uncertainty on vaccination attitudes and intentions. Specifically, when participants were primed to experience high uncertainty, the one-sided narrative was more persuasive than both the two-sided narrative and the one-sided nonnarrative message. Yet, under conditions of low uncertainty, distinct message types did not show differential persuasive effects. Moreover, the three-way interaction effects were mediated by emotional responses and counterarguing. Theoretical implications for narrative persuasion and practical implications for campaign message design are discussed.

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编写具有说服力的故事：不确定性和片面性如何影响叙事在促进更新 COVID-19 疫苗接种中的功效

本研究调查了叙述、信息片面性和心理不确定性对促进更新 COVID-19 疫苗接种的影响。一个 2（叙述与非叙述）×2（单面与双面）×2（高不确定性与低不确定性）的主体间在线实验（N = 600）显示，叙述、片面性和不确定性对疫苗接种态度和意向有显著的三方交互效应。具体来说，当被试体验到高不确定性时，单侧叙述比双侧叙述和单侧非叙述信息更有说服力。然而，在低不确定性条件下，不同的信息类型并没有表现出不同的说服效果。此外，三方互动效应还受到情绪反应和反驳的影响。本文讨论了叙事说服的理论意义和竞选信息设计的实际意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Science Communication COMMUNICATION-

CiteScore

13.50

自引率

4.40%

发文量

期刊介绍： Science Communication is a prestigious journal that focuses on communication research. It is recognized globally for publishing top-quality manuscripts that demonstrate excellent theoretical frameworks and robust methodology. Our journal embraces a broad definition of science, encompassing not only the natural and physical sciences but also social science, technology, environment, engineering, and health. Regardless of the scientific area, effective communication is always the focal point of our investigations. Apart from theoretical and methodological rigor, we place great emphasis on the practical implications of scientific communication. Therefore, we expect all submitted manuscripts to address the real-world applications and significance of their research, alongside theoretical considerations. In summary, Science Communication is an internationally renowned journal dedicated to bridging the gap between science and society. By promoting effective communication in various scientific domains, we strive to engage readers with intriguing research that has tangible implications for the world around us.