Online impulse purchases versus planned purchases and the role of visual attributes

IF 3.3 Q2 BUSINESS

Journal of Global Fashion Marketing Pub Date : 2024-08-01 DOI:10.1080/20932685.2024.2361884

Clare D’Souza, Winnie Wong, Nicole El Haber, Anne Renée Brouwer, Outi Niininen

引用次数: 0

Abstract

Given the rapid growth of online buying, there seems to be a significant gap in understanding how consumers derive satisfaction from their past online fashion purchases, particularly in the absence...

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网购冲动与计划购买以及视觉属性的作用

鉴于在线购买的快速增长，在了解消费者如何从其过去的在线时尚购买中获得满意度方面似乎存在着巨大的差距，尤其是在缺乏...

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来源期刊

Journal of Global Fashion Marketing BUSINESS-

CiteScore

6.90

自引率

31.60%

发文量

期刊介绍： The Journal of Global Fashion Marketing is a quarterly journal that publishes peer-reviewed conceptual and empirical papers and business cases of original works that significantly contribute to the overall advancement of marketing theory, research, and practice in fashion, design, and culture. JGFM endeavors to be a “global bridge” connecting marketing scholars and practitioners in fashion, design, and culture throughout the world. We publish high-quality scholarly articles on marketing written by contributors representing the leading academic authors. As we state on the cover of every issue, our positioning statement, our value added to the marketing scholar readership, is truly to “Bridge Fashion and Marketing” 1. Monitor and analyze global fashion marketing trends. 2. Generate and integrate new ideas and theories related to fashion, luxury, and culture marketing theory and practice. 3. Apply new research methods and techniques in fashion, luxury, and culture marketing. 4. Explore and disseminate cutting edge fashion marketing practices. JGFM welcomes manuscripts that provide fresh, innovative insight to any topic in the field of fashion, luxury, and culture marketing. Both conceptual and empirical works are valued, so long as the manuscript addresses substantive issues in marketing.

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