Determinants of donation intentions in Malaysia

IF 1.9 Q2 ECONOMICS

INTERNATIONAL JOURNAL OF SOCIAL ECONOMICS Pub Date : 2024-08-13 DOI:10.1108/ijse-04-2023-0291

Mohd Khairy Kamarudin, Fatin Nur Ainaa Mustaffa, Norhaifa Ganti, Nur Izzati Mohamad Norzilan, Nurul Izzah Noor Zainan, Masyitah Khidzir

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引用次数: 0

Abstract

Purpose

The current study examines the factors that affect trust and donation intention in donation-based crowdfunding.

Design/methodology/approach

The present study utilized web-based questionnaires to examine the donation intention of Malaysian donors in donation-based crowdfunding, employing the information system success (ISS) framework. The collected data were investigated using partial least square structural equation modeling (PLS-SEM).

Findings

The findings of the study indicate that information quality, service quality and system quality have a significant positive effect on trust in donation-based crowdfunding. Additionally, donation intention in donation-based crowdfunding is significantly and positively influenced by information quality, service quality and trust.

Practical implications

The study’s results can be used by donation-based crowdfunding platforms to enhance their information, service and system quality to increase donor trust and intention to donate, including improving the platform’s design, navigation, aesthetics, comprehensibility of content, providing timely customer support and regularly updating and maintaining the system.

Originality/value

By exploring the relationship between information quality, service quality, system quality, trust and donation intention, this study contributes to the existing knowledge on donors’ behavior in crowdfunding.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-04-2023-0291

查看原文本刊更多论文

马来西亚捐赠意愿的决定因素

本研究采用信息系统成功（ISS）框架，通过网络问卷调查马来西亚捐赠者对捐赠型众筹的捐赠意向。研究结果研究结果表明，信息质量、服务质量和系统质量对基于捐赠的众筹的信任度有显著的积极影响。实践意义捐赠型众筹平台可以利用研究结果来提高其信息、服务和系统质量，以增加捐赠者的信任度和捐赠意愿，包括改进平台的设计、导航、美学、内容的可理解性，提供及时的客户支持以及定期更新和维护系统。原创性/价值通过探讨信息质量、服务质量、系统质量、信任和捐赠意向之间的关系，本研究对现有的有关众筹中捐赠者行为的知识有所贡献。同行评议本文的同行评议记录可在以下网址查阅：https://publons.com/publon/10.1108/IJSE-04-2023-0291。

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来源期刊

INTERNATIONAL JOURNAL OF SOCIAL ECONOMICS ECONOMICS-

CiteScore

3.20

自引率

5.30%

发文量

期刊介绍： The International Journal of Social Economics publishes original and peer-reviewed theoretical and empirical research in the field of social economics. Its focus is on the examination and analysis of the interaction between economic activity, individuals and communities. Social economics focuses on the relationship between social action and economies, and examines how social and ethical norms influence the behaviour of economic agents. It is inescapably normative and focuses on needs, rather than wants or preferences, and considers the wellbeing of individuals in communities: it accepts the possibility of a common good rather than conceiving of communities as merely aggregates of individual preferences and the problems of economics as coordinating those preferences. Therefore, contributions are invited which analyse and discuss well-being, welfare, the nature of the good society, governance and social policy, social and economic justice, social and individual economic motivation, and the associated normative and ethical implications of these as they express themselves in, for example, issues concerning the environment, labour and work, education, the role of families and women, inequality and poverty, health and human development.