Exploring a post-truth referendum: Australia's Voice to Parliament and the management of attention on social media

IF 1.5 3区 文学 Q2 COMMUNICATION
Timothy Graham
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引用次数: 0

Abstract

This article examines the circulation of unverified and misleading information during the 2023 Australian Voice to Parliament referendum, focusing on X (formerly Twitter). Adapting Harsin's concept of Regimes of Post-Truth and a participatory perspective of propaganda, we analyse over 224,000 posts, exploring the interplay of Voice-related discussions on X and campaign messaging. We find that the Yes campaign employed a traditional messaging approach, emphasising public support and presenting historical facts and statistics. In contrast, the No campaign's disciplined messaging style mobilised pan-partisan attention, fostering a collaborative ‘truth market’ on X about the constitutional amendment that eclipsed the Yes campaign's more conventional approach. A proliferation of conspiratorial assertions fostered collaborative work from No campaigners as well as participatory efforts from Yes campaigners to debunk and criticise them. We conclude that the No campaign cultivated a series of public relations-induced realities about the referendum, effectively managing attention within a hybrid media system.
探索后真相公投:澳大利亚议会之声与社交媒体关注度管理
本文研究了 2023 年澳大利亚 "议会之声 "公投期间未经核实和误导性信息的传播情况,重点关注 X(原 Twitter)。根据哈辛(Harsin)的 "后真相制度"(Regimes of Post-Truth)概念和宣传的参与性视角,我们分析了超过 224,000 条帖子,探讨了 X 上与 "声音 "相关的讨论与竞选信息的相互作用。我们发现,"赞成 "运动采用了传统的信息传递方式,强调公众支持并介绍历史事实和统计数据。与此相反,"反对 "运动严谨的信息传递风格调动了泛党派的关注,在 X 上形成了一个关于宪法修正案的合作性 "真相市场",使 "赞成 "运动更为传统的方式黯然失色。阴谋论断的激增促进了反对党竞选者的合作,也促进了赞成党竞选者的参与,以驳斥和批判这些论断。我们的结论是,反对公投运动在公关方面制造了一系列有关公投的现实,有效地管理了混合媒体系统中的注意力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
7.10
自引率
4.20%
发文量
66
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