{"title":"3Rs of Sustainable Activism on Social Media: Relatability, Reliability and Redress","authors":"J. Luzak","doi":"10.1007/s10603-024-09574-x","DOIUrl":null,"url":null,"abstract":"<p>The achievement of sustainability goals will take a joint effort and content creators could be one of the actors helping with reaching it. Reliable but relatable communication on sustainable lifestyles on social media could reach many consumers and contribute to changing their behaviour patterns. However, the content creators’ activities need to fit within certain parameters for the benefits to outweigh the costs. This article identifies three important parameters that regulation should safeguard: Relatability, reliability, and redress. A key reason why content creators have managed to establish themselves as influencers is that they are relatable. But content creators may not be able to ensure what they tell their followers is reliable. That in turn raises the question of who should be responsible for providing redress in cases of misstatements. Following the critical analysis of the European legal framework, this article considers the need for further adaptations to the current rules or even the adoption of new rules more strictly regulating sustainable activism on social media.</p>","PeriodicalId":47436,"journal":{"name":"JOURNAL OF CONSUMER POLICY","volume":null,"pages":null},"PeriodicalIF":1.4000,"publicationDate":"2024-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"JOURNAL OF CONSUMER POLICY","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/s10603-024-09574-x","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
The achievement of sustainability goals will take a joint effort and content creators could be one of the actors helping with reaching it. Reliable but relatable communication on sustainable lifestyles on social media could reach many consumers and contribute to changing their behaviour patterns. However, the content creators’ activities need to fit within certain parameters for the benefits to outweigh the costs. This article identifies three important parameters that regulation should safeguard: Relatability, reliability, and redress. A key reason why content creators have managed to establish themselves as influencers is that they are relatable. But content creators may not be able to ensure what they tell their followers is reliable. That in turn raises the question of who should be responsible for providing redress in cases of misstatements. Following the critical analysis of the European legal framework, this article considers the need for further adaptations to the current rules or even the adoption of new rules more strictly regulating sustainable activism on social media.
期刊介绍：
The Journal of Consumer Policy is a refereed, international journal which encompasses a broad range of issues concerned with consumer affairs. It looks at the consumer''s dependence on existing social and economic structures, helps to define the consumer''s interest, and discusses the ways in which consumer welfare can be fostered - or restrained - through actions and policies of consumers, industry, organizations, government, educational institutions, and the mass media.
The Journal of Consumer Policy publishes theoretical and empirical research on consumer and producer conduct, emphasizing the implications for consumers and increasing communication between the parties in the marketplace.
Articles cover consumer issues in law, economics, and behavioural sciences. Current areas of topical interest include the impact of new information technologies, the economics of information, the consequences of regulation or deregulation of markets, problems related to an increasing internationalization of trade and marketing practices, consumers in less affluent societies, the efficacy of economic cooperation, consumers and the environment, problems with products and services provided by the public sector, the setting of priorities by consumer organizations and agencies, gender issues, product safety and product liability, and the interaction between consumption and associated forms of behaviour such as work and leisure.
The Journal of Consumer Policy reports regularly on developments in legal policy with a bearing on consumer issues. It covers the integration of consumer law in the European Union and other transnational communities and analyzes trends in the application and implementation of consumer legislation through administrative agencies, courts, trade associations, and consumer organizations. It also considers the impact of consumer legislation on the supply side and discusses comparative legal approaches to issues of cons umer policy in different parts of the world.
The Journal of Consumer Policy informs readers about a broad array of consumer policy issues by publishing regularly both extended book reviews and brief, non-evaluative book notes on new publications in the field.
Officially cited as: J Consum Policy
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