Unraveling the Dynamics of Social Media Influencers on Sustainable Purchase Intentions and Environmental Awareness Among People with Disabilities: A Focus on the Moderating Role of Disability Types

IF 1.8 Q3 BUSINESS

Journal of International Consumer Marketing Pub Date : 2024-08-01 DOI:10.1080/08961530.2024.2384073

Aws Horrich, Myriam Ertz, Insaf Bekir

引用次数: 0

Abstract

This research explores how social media influencers (SMIs) impact the intentions of people with disabilities to engage in purchasing behavior and increase their awareness. Using a quantitative appr...

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揭示社交媒体影响因素对残疾人可持续购买意愿和环保意识的影响：关注残疾类型的调节作用

本研究探讨了社交媒体影响者（SMIs）如何影响残疾人的购买行为意向并提高他们的认知度。本研究采用定量分析的方法，对社交媒体的影响因素进行了分析。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of International Consumer Marketing BUSINESS-

CiteScore

7.60

自引率

6.10%

发文量

期刊介绍： The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.