Close to Home: Analyzing Urban Consumer Behavior and Consumption Space in Seoul

Hyoji Choi, Frank Neffke, Donghyeon Yu, Bogang Jun
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Abstract

This study explores how the relatedness density of amenities influences consumer buying patterns, focusing on multi-purpose shopping preferences. Using Seoul's credit card data from 2018 to 2023, we find a clear preference for shopping at amenities close to consumers' residences, particularly for trips within a 2 km radius, where relatedness density significantly influences purchasing decisions. The COVID-19 pandemic initially reduced this effect at shorter distances but rebounded in 2023, suggesting a resilient return to pre-pandemic patterns, which vary over regions. Our findings highlight the resilience of local shopping preferences despite economic disruptions, underscoring the importance of amenity-relatedness in urban consumer behavior.
离家近:分析首尔的城市消费行为和消费空间
本研究探讨了便利设施的关联密度如何影响消费者的购买模式,重点关注多功能购物偏好。通过使用首尔 2018 年至 2023 年的信用卡数据,我们发现消费者明显偏好在住所附近的设施购物,尤其是在半径为 2 公里的范围内,相关性密度会显著影响购买决策。COVID-19 大流行最初降低了这一较短距离内的影响,但在 2023 年又出现了反弹,这表明不同地区的大流行模式又重新恢复了活力。我们的研究结果凸显了当地购物偏好在经济混乱情况下的恢复力,强调了便利相关性在城市消费行为中的重要性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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