{"title":"The joint effects of institutional logic multiplicity and distance on within-MNE CSR performance differences","authors":"Marloes Korendijk , Alan Muller , Rieneke Slager","doi":"10.1016/j.intman.2024.101187","DOIUrl":null,"url":null,"abstract":"<div><p>In strategic domains characterized by high public scrutiny, such as corporate social responsibility (CSR), multinational enterprises (MNEs) typically strive to maintain consistent performance levels across their subsidiary networks to cope with institutional pressures and minimize reputation damage and legitimacy risks. However, extant research has thus far focused on the influence of institutional pressures on the CSR performance of either the MNE as a whole or individual subsidiaries, revealing little about CSR performance differences <em>within</em> the MNE. We adopt an institutional logics lens to argue that within-MNE CSR performance differences are a function of home- and host-country logic multiplicity, because logic multiplicity causes ambiguity about the prioritization of CSR. Further, we argue that these effects are amplified by institutional distance. Analysis of 122 headquarter-subsidiary dyads over 12 years shows that home- and host-country logic multiplicity are associated with greater subsidiary CSR underperformance relative to headquarters, and that institutional distance between the home and host country amplifies the direct effect of host-country logic multiplicity. This study generates important implications for research on international strategy, institutional logics, and international CSR.</p></div>","PeriodicalId":47937,"journal":{"name":"Journal of International Management","volume":"30 5","pages":"Article 101187"},"PeriodicalIF":5.9000,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1075425324000681/pdfft?md5=a43013f4afc41b7d54c79b623cc75b2c&pid=1-s2.0-S1075425324000681-main.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1075425324000681","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 0
Abstract
In strategic domains characterized by high public scrutiny, such as corporate social responsibility (CSR), multinational enterprises (MNEs) typically strive to maintain consistent performance levels across their subsidiary networks to cope with institutional pressures and minimize reputation damage and legitimacy risks. However, extant research has thus far focused on the influence of institutional pressures on the CSR performance of either the MNE as a whole or individual subsidiaries, revealing little about CSR performance differences within the MNE. We adopt an institutional logics lens to argue that within-MNE CSR performance differences are a function of home- and host-country logic multiplicity, because logic multiplicity causes ambiguity about the prioritization of CSR. Further, we argue that these effects are amplified by institutional distance. Analysis of 122 headquarter-subsidiary dyads over 12 years shows that home- and host-country logic multiplicity are associated with greater subsidiary CSR underperformance relative to headquarters, and that institutional distance between the home and host country amplifies the direct effect of host-country logic multiplicity. This study generates important implications for research on international strategy, institutional logics, and international CSR.
期刊介绍:
The Journal of International Management is devoted to advancing an understanding of issues in the management of global enterprises, global management theory, and practice; and providing theoretical and managerial implications useful for the further development of research. It is designed to serve an audience of academic researchers and educators, as well as business professionals, by publishing both theoretical and empirical research relating to international management and strategy issues. JIM publishes theoretical and empirical research addressing international business strategy, comparative and cross-cultural management, risk management, organizational behavior, and human resource management, among others.