The Indian Government’s Web Identity: An Analysis

Abstract

We live in a period where digital communication plays an integral role in citizen-government interactions. This holds reason enough to attest to the significance of the design and usability of government infrastructure on the internet- or, to be particular, the websites. The Indian Union’s executive comprises 58 distinct ministries and 93 departments, most of which operate their websites independently. Apart from the use of a “.gov.in” URL, they appear to not adhere to any form of distinctive visual identity or any system thereof. To establish a basis for comparison, and to draw inspiration to propose potential solutions, this study will look into the work done by various Western governments in branding their governments or their nation itself, like the Dutch, Swiss, and German Governments. This study aims to propose measures to bring consistency and personality to the Indian government’s websites, through adequate design solutions. The implications of this academic venture are far-reaching, including but not limited to better governance, better accessibility of government resources, better trust in the government, elevation of user experience.