Kinetic Typography in Digital Media

Abstract

Kinetic typography, which involves the dynamic presentation of text through motion graphics, has become increasingly prevalent in digital media. While gaining immense popularity, the in-depth study on the current state of kinetic typography in digital media still stands a gap. This study therefore seeks to bridge this gap through a systematic review of secondary research data on kinetic typography. Issues investigated in the review are the design principles, including font, colour, motion, and sound, that influence the efficiency of kinetic typography in digital media. The study asserts that issues surrounding context, purpose, and audience in the design of kinetic typography form the basis of consideration in this area, and further research is encouraged to appreciate its potential effects on user experiences. The current review serves the purpose of presenting a current state of knowledge on kinetic typography in digital media to serve as a base for future research and practical implementation in the field.