Research On Game Development and Revenue Based on Generative Artificial Intelligence: A Case Study of Netease

Abstract

This study investigates the application of Generative AI in game development and its impact on the final profit of a company. Firstly, the article introduces the development history of generative AI and its application in different fields, focusing on the application in the game industry. Subsequently, the specific application of generative AI technology in game development and its impact on the company’s performance is analysed through a case study of NetEase. It is found that through the introduction of generative AI technology, NetEase has successfully developed a series of innovative and unique games, such as “Ni Shuihan” and “Eggy Party”, and achieved significant commercial success. Finally, the study suggests directions for further research in the future, including more in-depth quantitative analyses of the application of generative AI in different game genres and markets, as well as exploring how individual or small team developers can benefit from the rise of generative AI.