Operation Management of Technology Companies Under Digital Marketing Strategy - Take XIAOMI As an Example

Abstract

With the Internet 4.0 and the rapid development of science and technology, technology companies have based on the post-epidemic market environment, had difficulties in increasing their market share and effectively using streaming media to achieve the expected output effect, and operational reform is imminent. In this regard, the market and enterprises are actively trying different optimization methods, such as the expansion of enterprise business territory through technological innovation or industrial upgrading, or the use of live delivery, short video marketing and other strategies for brand publicity to expand market awareness. At the same time, through the empirical case study of XIAOMI, this paper finds that many technology companies with physical product sales have problems such as unclear user portraits, homogenization of product design, shifting marketing emphasis, and single marketing means. Therefore, after comprehensive research, it is found that the above problems of operation management and marketing strategy selection can be solved by optimizing user experience, adapting to user consumption habits and carrying out marketing model combination innovation.