Efforts to Increase Sales of Indomie Products at Greensmart Stores using SWOT and QSPM Methods

Abstract

Greensmart is a company operating in the retail sector. The Greensmart company provides all daily needs starting from basic food products, milk, baby care products, cosmetics, stationery, etc. One of the problems encountered is that several staple food products have experienced a decline in sales, one of which is Indomie. To overcome this problem, the author uses the SWOT Analysis method (Strengths, Weaknesses, Oppor tunities, and Thгeats) and uses the QSΡM Mat rix. The aim of this research is to find out the position of distribution, especially sales of the pr oduct "Indomie" at Gгeensmaгt th r ough the SWOT and QSΡM