Analysis of the Commercial Operation of Automotive Video Accounts in the Era of New Media

Abstract

In the contemporary digital era, new media has become an integral component of marketing strategies across industries, particularly in the automotive sector. This paper explores the transformative role of video marketing within automotive brand strategies on new media platforms such as YouTube, TikTok, and Bilibili. With consumer decisions increasingly influenced by online content, automotive video accounts play a pivotal role in shaping brand perception and driving sales. The analysis covers various successful marketing strategies employed by leading automotive brands, including Tesla's innovative showcases, BMW's emotional marketing, Audi's interactive experiences, and Ford's educational content. Each case study illustrates how automotive brands leverage video content to highlight their technological advancements, design excellence, and performance capabilities, effectively deepening consumer engagement and enhancing brand loyalty. The paper also addresses significant challenges faced in this dynamic landscape, such as intense market competition, the need for content innovation, platform algorithm changes, maintaining user engagement, and navigating data privacy regulations. Through a comprehensive study of these elements, the paper provides strategic insights and recommendations aimed at optimizing video marketing efforts in the highly competitive field of automotive sales. This research contributes to a deeper understanding of the impact of new media on automotive marketing and offers a blueprint for leveraging video content to achieve commercial success.