INNOVATIVE APPROACHES TO SUSTAINABLE BUSINESS DEVELOPMENT IN THE ERA OF DIGITAL TRANSFORMATION

Innovative economics and management Pub Date : 2024-07-17 DOI:10.46361/2449-2604.11.2.2024.101-108

Raya Karlibaeva, Rustam Yakhshiboyev

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Abstract

Raya Karlibaeva E-mail: r.karlibaeva@tsue.uz Associate Professor,Tashkent State University of Economics Tashkent, Uzbekistan https://orcid.org/0000-0002-8492-9807 Rustam Yakhshiboyev E-mail: r.yaxshiboyev@tsue.uz Senior lecturer, Tashkent State University of Economics Tashkent, Uzbekistan https://orcid.org/0000-0002-2733-9085 Abstract: This article examines the process of digital transformation in business, highlighting key aspects such as strategy development, adoption of innovative solutions, and sustainable development. Success factors include adapting to rapid technological changes, investing in IT infrastructure, and developing employees' digital skills. Innovation is crucial for competitive advantage, enabling the creation of new products, improved processes, and enhanced efficiency through technologies like AI, big data, and IoT. Sustainable development, an integral part of digital transformation, involves economic efficiency, social responsibility, and environmental sustainability. This includes using eco-friendly technologies, reducing carbon footprints, and managing resources responsibly. The analysis emphasizes that successful digital transformation requires a comprehensive approach, including technological adaptation, robust IT infrastructure, employee skill development, and a culture of innovation. Sustainable practices also play a pivotal role, ensuring long-term success and contributing to a more sustainable and inclusive digital economy. Keywords: digital transformation, business strategies, innovation, sustainable development, technological changes, IT infrastructure, competitive advantages, digital skills. JEL classification: O3

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数字化转型时代企业可持续发展的创新方法

Raya Karlibaeva E-mail: r.karlibaeva@tsue.uz 塔什干国立经济大学副教授乌兹别克斯坦塔什干 https://orcid.org/0000-0002-8492-9807 Rustam Yakhshiboyev E-mail: r.yaxshiboyev@tsue.uz 塔什干国立经济大学高级讲师乌兹别克斯坦塔什干 https://orcid.org/0000-0002-2733-9085 摘要：本文探讨了企业数字化转型的过程，强调了战略制定、采用创新解决方案和可持续发展等关键方面。成功因素包括适应快速的技术变革、投资 IT 基础设施和培养员工的数字技能。创新是竞争优势的关键，通过人工智能、大数据和物联网等技术创造新产品、改进流程和提高效率。可持续发展是数字化转型不可分割的一部分，涉及经济效益、社会责任和环境可持续性。这包括使用环保技术、减少碳足迹和负责任地管理资源。分析强调，成功的数字化转型需要全面的方法，包括技术改造、强大的 IT 基础设施、员工技能发展和创新文化。可持续实践也发挥着举足轻重的作用，它不仅能确保长期成功，还能促进更具可持续性和包容性的数字经济。关键词：数字化转型、企业战略、创新、可持续发展、技术变革、IT 基础设施、竞争优势、数字化技能。 JEL 分类：O3

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Innovative economics and management

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