Digital Media and Fandom Culture (Case Study of K-Pop Community) Tangerang, Indonesia

Caesa Apriana Fadianti, Dian Nurvita Sari, Fikri Yunandar, Fitri Septianingsih, Fahri Adnan, Jul Fadli Aji, Miftahu Syifa, Wahyu Wibisono
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Abstract

Digital media is currently very instrumental as a center for disseminating information and can bring something new to the surrounding environment. Digital media has many forms, one form of digital media that is familiar is social media. Social media is used as a place and source of information that can be easily accessed by everyone in the world, including K-pop fandoms. The advancement of digital media technology also supports the existence of K-pop communities, especially the growing number of fandoms. In this article, the author analyzes how digital media has facilitated the growth and active participation of K-pop fans in various activities, such as supporting idol groups, interacting with fellow fans, and consuming K-pop related content. The author also explores how K-pop fandom culture is formed and developed through digital media. The author identifies several factors that influence this phenomenon, including the accessibility and connectivity offered by digital platforms, smart marketing strategies of entertainment agencies, and the active participation of fans in creating and sharing their own content. In addition, the author discusses the impact of K-pop fandom culture in terms of the creative economy, such as sales of albums, concerts, and merchandising products.
数字媒体与粉丝文化(K-POP 社区案例研究) 印度尼西亚坦格朗
目前,数字媒体作为信息传播中心发挥着非常重要的作用,并能为周围环境带来新的东西。数字媒体有多种形式,其中一种为人熟知的形式就是社交媒体。包括 K-pop 爱好者在内的全世界每个人都可以通过社交媒体轻松获取信息。数字媒体技术的进步也支持了 K-pop 社区的存在,尤其是粉丝数量的不断增长。在本文中,作者分析了数字媒体如何促进了 K-pop 粉丝的成长和积极参与各种活动,如支持偶像团体、与粉丝互动、消费 K-pop 相关内容等。作者还探讨了 K-pop 粉丝文化是如何通过数字媒体形成和发展的。作者指出了影响这一现象的几个因素,包括数字平台提供的可访问性和连通性、娱乐经纪公司明智的营销策略以及粉丝积极参与创建和分享自己的内容。此外,作者还讨论了 K-pop 粉丝文化对创意经济的影响,如专辑、演唱会和商品销售。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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