Development Strategies and Optimization Measures of Cross-border E-commerce of Characteristic Agricultural Products Enterprises under the Background of Digital Economy

Abstract

Due to the special characteristics of specialty agricultural products and the complexity of cross-border e-commerce, enterprises face many setbacks in the process of implementation. This paper analyzes the development status and existing problems of cross-border e-commerce of characteristic agricultural products enterprises under the background of digital economy and puts forward corresponding development strategies and optimization measures.