ЛОГІСТИЧНЕ УПРАВЛІННЯ В ДІЯЛЬНОСТІ ПІДПРИЄМСТВ: ЕВОЛЮЦІЯ КОНЦЕПЦІЙ, УПРАВЛІНСЬКИХ ПІДХОДІВ ТА ТРЕНДИ СУЧАСНОСТІ

Abstract

efficiency. Through digitalization of the supply chain, enterprises can better serve their clients, address supply chain management issues, and improve the productivity of these processes. Algorithms driven by artificial intelligence can generate highly accurate data and demand forecasts by considering a wide range of parameters, such as historical sales data, industry trends, and even external factors. It has been determined that in today's dynamic business environment, applying the principles of flexible management in logistics allows businesses to cope with market instability and competitive pressures, thereby increasing operational and organizational efficiency. Based on the conducted research, the authors propose using an integrated logistics concept that systematically combines the advantages of modern logistics management concepts and progressive practices. This approach is based on flexible management principles and ensures high quality of logistic business processes on integration principles with a high level of corporate culture, environmental management, occupational safety management