ENHANCED MODEL OF THE SYSTEM FOR PROVIDING COSMETOLOGY SERVICES TO THE POPULATION

Abstract

Introduction. The relevance of the necessity to review approaches to the organization of the existing system for providing cosmetology services to the population is driven by the rapid increase in cosmetology service providers and the high demand for these services. This occurs under conditions of an imperfect regulatory framework governing the provision of aesthetic, cosmetic, and cosmetology services and their list, the absence of standards for their delivery, the treatment of complications, and the training of qualified medical personnel. Aim. To develop an enhanced model for organizing the provision of aesthetic, cosmetic, and cosmetology medical services to the population. Materials and methods. The study was conducted through a systematic approach and analysis using the bibliosemantic method and content analysis. Results. The development of the conceptual model for providing cosmetology services to the population is based on the findings of domestic scientists, which include a comparative legal analysis of the cosmetology service market in Ukraine and other countries worldwide. In developing the model, a differentiation of medical services in the cosmetology market into aesthetic, cosmetic, and cosmetology medical services was carried out by identifying their distinct characteristics. Due to the absence of a clear list of cosmetology services in the healthcare sector, we relied on the National Classifier of Types of Economic Activity and the State Classifier of Products and Services for classification. In determining providers of cosmetology services and their functions, we referred to the directory of qualification characteristics of healthcare professionals. The system's conceptual model for providing cosmetology services to the population is positioned as a cluster model, which encompasses organizational and methodological aspects and is based on the triad of medical science, practice, and education. Conclusions. A conceptual model for the system of providing cosmetology services to the population has been developed based on the classification of types of medical activities of service providers using the principles of systemic and socio-engineering approaches. The expected outcomes of its implementation should include: improvement in the quality of cosmetology services provided to the population, provision of highly qualified medical personnel, development of interdisciplinary communications, economic efficiency, and ensuring infectious, surgical, and pharmaceutical safety for consumers of aesthetic, cosmetic, and cosmetology medical services.