ІНВЕСТИЦІЙНА ПОЛІТИКА ЯК ІНСТРУМЕНТ РЕАЛІЗАЦІЇ ІНВЕСТИЦІЙНОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА

Abstract

The article examines investment policy as a key tool for implementing the investment activities of enterprises under the conditions of Ukraine's wartime economy. The article encompasses the essential characteristics of investment activities in enterprises, including the formulation of their objectives, structure, and managerial aspects. An analysis of existing approaches to the classification of investment strategies and policies is presented, taking into account the influence of market conditions and the financial capabilities of the enterprise. The article thoroughly examines investment activity as a set of measures aimed at attracting and effectively using capital, which allows the enterprise to maintain and expand its markets, implement cutting-edge technologies