Detecting Social Media Rumor Debunking Effectiveness During Public Health Emergencies: An Interpretable Machine Learning Approach

IF 4.6 1区文学 Q1 COMMUNICATION

Science Communication Pub Date : 2024-07-27 DOI:10.1177/10755470241261323

Shuai Zhang, Jianhua Hou, Yang Zhang, Zhizhen Yao, Zhijian Zhang

引用次数: 0

Abstract

Debunking offers a promising approach to counteracting social media rumors during public health emergencies. However, the effective mechanisms of rumor debunking on social media remain unverified. This study employs an interpretable machine learning approach, combined with information and communication theories, to investigate social media rumor debunking effectiveness and its influencing factors. A total of 10,150 COVID-19 rumor-debunking posts and other relevant data on Sina Weibo were collected for analysis. The results showed that the beneficial impacts of debunking rumors surpass the adverse consequences and revealed significant differences in debunking effectiveness across diverse rumor types, topics, and involvement levels.

查看原文本刊更多论文

检测公共卫生突发事件期间社交媒体辟谣的有效性：可解释的机器学习方法

在突发公共卫生事件中，揭穿谣言为抵制社交媒体谣言提供了一种很有前景的方法。然而，社交媒体辟谣的有效机制仍未得到验证。本研究采用可解释的机器学习方法，结合信息与传播理论，研究社交媒体辟谣的有效性及其影响因素。研究共收集了 10,150 条 COVID-19 辟谣帖子以及新浪微博上的其他相关数据进行分析。结果表明，辟谣的有利影响超过了不利影响，并揭示了不同谣言类型、话题和参与度下辟谣效果的显著差异。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Science Communication COMMUNICATION-

CiteScore

13.50

自引率

4.40%

发文量

期刊介绍： Science Communication is a prestigious journal that focuses on communication research. It is recognized globally for publishing top-quality manuscripts that demonstrate excellent theoretical frameworks and robust methodology. Our journal embraces a broad definition of science, encompassing not only the natural and physical sciences but also social science, technology, environment, engineering, and health. Regardless of the scientific area, effective communication is always the focal point of our investigations. Apart from theoretical and methodological rigor, we place great emphasis on the practical implications of scientific communication. Therefore, we expect all submitted manuscripts to address the real-world applications and significance of their research, alongside theoretical considerations. In summary, Science Communication is an internationally renowned journal dedicated to bridging the gap between science and society. By promoting effective communication in various scientific domains, we strive to engage readers with intriguing research that has tangible implications for the world around us.