The Role of Service Quality Attributes and Perceived Value in US Consumers’ Impulsive Buying Intentions for Fresh Food E-Commerce

IF 5.1 3区管理学 Q1 BUSINESS

Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-07-23 DOI:10.3390/jtaer19030093

Jee-Won Kang, Young Namkung

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引用次数: 0

Abstract

Given the widespread adoption of fresh food e-commerce, this study aimed to explore the service quality attributes influencing utilitarian value, hedonic value, and impulsive buying behavior. A survey was conducted with 263 participants who had experience in purchasing fresh food online. Their responses were analyzed to test hypotheses using structural equation modeling. The findings reveal significant influences of information quality, ease of use, and problem resolution on utilitarian value. Additionally, ease of use, problem resolution, and trendiness were found to impact hedonic value. Problem resolution was a quality factor that affected both practical value and hedonic value, and its influence was found to be greater than that of other service quality factors. Hedonic value was also found to significantly affect impulsive buying behavior; however, utilitarian value did not exhibit a significant impact on impulsive buying behavior. The results provide useful theoretical and managerial implications in the field of fresh food e-commerce business.

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服务质量属性和感知价值在美国消费者生鲜食品电子商务冲动性购买意向中的作用

鉴于生鲜食品电子商务的广泛应用，本研究旨在探讨影响功利价值、享乐价值和冲动购买行为的服务质量属性。研究对 263 名有过生鲜食品网购经验的参与者进行了调查。利用结构方程模型对他们的回答进行了分析，以检验假设。调查结果显示，信息质量、易用性和问题解决对功利价值有重大影响。此外，易用性、问题解决和流行趋势也对享乐价值有影响。问题解决是同时影响实用价值和享乐价值的质量因素，其影响大于其他服务质量因素。研究还发现，享乐价值对冲动性购买行为有显著影响；然而，功利价值对冲动性购买行为没有显著影响。研究结果为生鲜食品电子商务领域提供了有益的理论和管理启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Theoretical and Applied Electronic Commerce Research BUSINESS-

CiteScore

9.50

自引率

3.60%

发文量

期刊介绍： The Journal of Theoretical and Applied Electronic Commerce Research (JTAER) has been created to allow researchers, academicians and other professionals an agile and flexible channel of communication in which to share and debate new ideas and emerging technologies concerned with this rapidly evolving field. Business practices, social, cultural and legal concerns, personal privacy and security, communications technologies, mobile connectivity are among the important elements of electronic commerce and are becoming ever more relevant in everyday life. JTAER will assist in extending and improving the use of electronic commerce for the benefit of our society.