"I Will Exercise to Look Great!": The Impact of Message Frame, Message Focus, and Age Label on Enhancing Older Adults' Physical Activity Intentions.

IF 2.7 3区医学 Q1 COMMUNICATION

Health Communication Pub Date : 2025-05-01 Epub Date: 2024-07-22 DOI:10.1080/10410236.2024.2381672

Lai Wei, Xiaodong Yang

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Abstract

Promoting physical activity (PA) in older adults is a long-standing and crucial aspect of public health. It is essential for improving quality of life and maintaining overall health as people age. This study aims to identify an effective message strategy for enhancing PA intentions in aging population. Using a between subjects, 2 [message frame: gain versus loss] × 2 [message focus: health versus appearance] × 2 [age label: presence versus absence] full factorial survey experiment, this study uncovered a significant main effect for message framing. Gain-framed messages elicited more positive PA attitudes than loss-framed messages among older adults, and this effect of message frame further varied upon different message focuses and age label conditions. Moreover, moderated mediation analyses showed that gain-framed messages exerted a stronger indirect effect on PA intentions through PA attitudes when older adults received appearance-focused messages with age labels than without. The theoretical and practical implications of tailoring health promotion messages targeting older adults were discussed.

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"我会锻炼身体，让自己看起来更漂亮！"：信息框架、信息重点和年龄标签对增强老年人体育锻炼意向的影响。

促进老年人的体育锻炼（PA）是公共卫生的一个长期而重要的方面。随着年龄的增长，它对于提高生活质量和保持整体健康至关重要。本研究旨在确定一种有效的信息策略，以增强老年人的体育锻炼意愿。本研究采用受试者间 2 [信息框架：获得与失去] × 2 [信息重点：健康与外表] × 2 [年龄标签：存在与不存在] 全因子调查实验，发现信息框架具有显著的主效应。在老年人中，收益框架的信息比损失框架的信息更能引起积极的PA态度，而且这种信息框架效应在不同的信息重点和年龄标签条件下会进一步变化。此外，调节中介分析表明，当老年人收到带有年龄标签的外观信息时，增益框架信息通过PA态度对PA意向产生的间接影响比没有年龄标签的更强。讨论了针对老年人量身定制健康促进信息的理论和实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Health Communication Multiple-

CiteScore

8.20

自引率

10.30%

发文量

184

期刊介绍： As an outlet for scholarly intercourse between medical and social sciences, this noteworthy journal seeks to improve practical communication between caregivers and patients and between institutions and the public. Outstanding editorial board members and contributors from both medical and social science arenas collaborate to meet the challenges inherent in this goal. Although most inclusions are data-based, the journal also publishes pedagogical, methodological, theoretical, and applied articles using both quantitative or qualitative methods.