Behavioural differences and purchasing experiences through online commerce or offline within mall-based retail structures

IF 3.7 4区管理学 Q2 BUSINESS

Electronic Commerce Research Pub Date : 2024-07-18 DOI:10.1007/s10660-024-09879-6

Alexandra Zamfirache, Nicoleta Andreea Neacșu, Anca Madar, Simona Bălășescu, Marius Bălășescu, Ioana-Mădălina Purcaru

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Abstract

Due to the economic changes in recent decades, the purchasing behaviour of consumers has significantly shifted. Buyers are no longer just seeking a place to shop but also experiences to live through. This study aims to conduct an in-depth analysis of the differences in behaviour and shopping experiences in online versus offline environments, specifically within malls. To achieve this, a quantitative marketing research was conducted, collecting data from a sample of 1030 respondents. The study results indicate that respondents perceive both online and offline commerce to evolve concurrently. These commerce modes will be strongly influenced by various factors, including technological advancements, which are considered to impact both forms of commerce. Among the study’s conclusions, there is the confirmation of behavioural differences between online and mall shopping. The outcomes can be beneficial for improving the activities of retailers by offering new shopping experiences and developing new communication methods with customers.

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在以商场为基础的零售结构中，通过在线商务或离线商务的行为差异和购买体验

由于近几十年来的经济变化，消费者的购买行为发生了重大转变。买家不再仅仅追求购物场所，还追求生活体验。本研究旨在深入分析线上与线下环境（特别是商场内）中的行为和购物体验差异。为此，我们开展了一项定量营销研究，收集了 1030 名受访者的样本数据。研究结果表明，受访者认为线上和线下商务将同时发展。这些商务模式将受到包括技术进步在内的各种因素的强烈影响，而技术进步被认为会对这两种商务形式产生影响。在研究结论中，确认了网上购物和商场购物之间的行为差异。研究结果有利于零售商通过提供新的购物体验和开发新的与顾客沟通的方法来改进其活动。

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来源期刊

Electronic Commerce Research Multiple-

CiteScore

7.50

自引率

12.80%

发文量

期刊介绍： The Internet and the World Wide Web have brought a fundamental change in the way that individuals access data, information and services. Individuals have access to vast amounts of data, to experts and services that are not limited in time or space. This has forced business to change the way in which they conduct their commercial transactions with their end customers and with other businesses, resulting in the development of a global market through the Internet. The emergence of the Internet and electronic commerce raises many new research issues. The Electronic Commerce Research journal will serve as a forum for stimulating and disseminating research into all facets of electronic commerce - from research into core enabling technologies to work on assessing and understanding the implications of these technologies on societies, economies, businesses and individuals. The journal concentrates on theoretical as well as empirical research that leads to better understanding of electronic commerce and its implications. Topics covered by the journal include, but are not restricted to the following subjects as they relate to the Internet and electronic commerce: Dissemination of services through the Internet;Intelligent agents technologies and their impact;The global impact of electronic commerce;The economics of electronic commerce;Fraud reduction on the Internet;Mobile electronic commerce;Virtual electronic commerce systems;Application of computer and communication technologies to electronic commerce;Electronic market mechanisms and their impact;Auctioning over the Internet;Business models of Internet based companies;Service creation and provisioning;The job market created by the Internet and electronic commerce;Security, privacy, authorization and authentication of users and transactions on the Internet;Electronic data interc hange over the Internet;Electronic payment systems and electronic funds transfer;The impact of electronic commerce on organizational structures and processes;Supply chain management through the Internet;Marketing on the Internet;User adaptive advertisement;Standards in electronic commerce and their analysis;Metrics, measurement and prediction of user activity;On-line stock markets and financial trading;User devices for accessing the Internet and conducting electronic transactions;Efficient search techniques and engines on the WWW;Web based languages (e.g., HTML, XML, VRML, Java);Multimedia storage and distribution;Internet;Collaborative learning, gaming and work;Presentation page design techniques and tools;Virtual reality on the net and 3D visualization;Browsers and user interfaces;Web site management techniques and tools;Managing middleware to support electronic commerce;Web based education, and training;Electronic journals and publishing on the Internet;Legal issues, taxation and property rights;Modeling and design of networks to support Internet applications;Modeling, design and sizing of web site servers;Reliability of intensive on-line applications;Pervasive devices and pervasive computing in electronic commerce;Workflow for electronic commerce applications;Coordination technologies for electronic commerce;Personalization and mass customization technologies;Marketing and customer relationship management in electronic commerce;Service creation and provisioning. Audience: Academics and professionals involved in electronic commerce research and the application and use of the Internet. Managers, consultants, decision-makers and developers who value the use of electronic com merce research results. Special Issues: Electronic Commerce Research publishes from time to time a special issue of the devoted to a single subject area. If interested in serving as a guest editor for a special issue, please contact the Editor-in-Chief J. Christopher Westland at westland@uic.edu with a proposal for the special issue. Officially cited as: Electron Commer Res