Purchase Intention on Cars among Malaysian in the Central Region of Malaysia

Abstract

Profits are necessary for the survival of every business in the world. However, this could be challenging if the company is unable to bring in new clients or satisfy their requirements, which is especially problematic in a competitive market dominated by enterprises related to vehicles that may be dependent on monthly sales in order to remain in business. Therefore, it is of the utmost importance to establish the factors that influence the intention to purchase a car for transportation. To achieve this goal, a quantitative methodology was applied to this research, and residents living in the central region of Malaysia were given questionnaires to fill out. collected 381 questionnaires, which were then given out to the respondents when they were successfully gathered. Analyses were performed using Statistical Package for the Social Sciences (SPSS) software and Smart Partial Least Square (PLS) software. The measurement and structural model were tested with the use of SPSS and Smart PLS during the demographic analysis that was carried out. Various variables were analysed, including customers’ belief, product quality, brand information, and customers’ perception, that might influence purchase intention. According to the findings of the study, a considerable positive association exists between purchase intention and customers' beliefs, information regarding brands, and perceptions of those brands. The explanation of the current research provides important theoretical and practical value, as well as recommendations for expanding the number of customers who purchase vehicles from car companies.