The strategic prospective as a factor of perpetuity for a restaurant

Abstract

The restaurant industry is a sector scarce studied with regards to disciplines like strategy, corporate perpetuity and consumer behavior; accordingly, it is necessary to conduct an investigation that includes preferably these three topics altogether. Ergo, this work seeks to fulfil the above-mentioned problematic. Consequently, the objective of the research is to explore through a strategic prospective based on consumer behavior the opportunities and challenges that a Japanese cuisine restaurant faces in a global market so as to design a frame of reference capable of conceiving strategies oriented to favor its perpetuity. The methodology used corresponds to mixed methods research and cross-sectional approach with an exploratory scope; hence, a semi-structured interview as well as a questionnaire were carried out with the clients of the restaurant and, as a result, it was possible to find out that a specialized, future-oriented administrative tool is essential to the business because their clients are seeking for a gastronomic experience rather than simply satisfying their need to nourish.