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Social media influencer streamers and live-streaming shopping: examining consumer behavioral intention through the lens of the theory of planned behavior

IF 2.9 Q2 BUSINESS
Future Business Journal Pub Date : 2024-07-09 DOI:10.1186/s43093-024-00370-0
Junyu Long, N. Zaidin, Xiaojun Mai
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来源期刊
Future Business Journal
Future Business Journal BUSINESS-
自引率
14.70%
发文量
53
审稿时长
9 weeks
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