Using business games in administration teaching: A case study of the entrepreneurial Matrix Game

Abstract

Business games, also known as business simulation games, are educational tools used in teaching business administration that simulate real-life business scenarios. They provide a controlled environment for students to practice decision-making, problem-solving, and critical thinking skills in a risk-free environment. In this article we applied the Entrepreneurial Matrix Company Game to a sample group of undergraduate business students. This game is a learning methodology that simulates the step-by-step creation of a new business model in a controlled environment. It is an interactive tool that allows participants to experience different situations and challenges that may arise when opening a new business. Our objective was to identify the importance of such a tool for entrepreneurial motivation, and at the end of this research we identified that the company game Matriz Empreendedora can help identify potential obstacles and opportunities, allowing student-entrepreneurs to better prepare themselves to launch a new business.