Persepsi dan Perilaku Pengguna dalam Menggunakan Aplikasi Mobile Gojek untuk Pemesanan Makanan Secara Online: Persepsi Kemudahan Penggunaan, Persepsi Kegunaan, Pengalaman Pengguna dan Kepuasan Pengguna

Journal of Creative Student Research Pub Date : 2024-07-10 DOI:10.55606/jcsr-politama.v2i4.3986

Monika Silvia Gultom, M. Simanjuntak, Institut Teknologi Del

引用次数: 0

Abstract

Mobile applications have become an integral part of everyday life. One example is Gojek, which is popular in Indonesia with a variety of services including online food ordering. Ordering food through this application offers comfort and convenience for users. To gain a deeper understanding of user responses and behavior in using this application, comprehensive research is needed. The method used in this research uses a quantitative approach. The results of this research are that User Satisfaction (KP) has an R-Square value of 0.699 and an Adjusted R-Square value of 0.666. Then the User Experience (PP) variable has an R-Square value of 0.402 and an Adjusted R-Square value of 0.382. This means that the User Satisfaction (KP) variable contributes 69.9%, the remaining 30.1% is caused by variables that have not been studied. Furthermore, the User Experience (PP) variable contributed 40.2%, the remaining 59.8% was caused by variables that had not been studied.

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用户使用 Gojek 移动应用程序在线订餐的感知和行为：感知易用性、感知有用性、用户体验和用户满意度

移动应用程序已成为日常生活不可或缺的一部分。其中一个例子是 Gojek，它在印度尼西亚很受欢迎，提供包括在线订餐在内的各种服务。通过该应用程序订餐为用户提供了舒适和便利。为了深入了解用户在使用该应用程序时的反应和行为，需要进行全面的研究。本研究采用定量方法。研究结果表明，用户满意度（KP）的 R 方值为 0.699，调整后的 R 方值为 0.666。用户体验（PP）变量的 R 平方值为 0.402，调整后的 R 平方值为 0.382。这意味着用户满意度（KP）变量的贡献率为 69.9%，其余 30.1%由尚未研究的变量造成。此外，用户体验（PP）变量占 40.2%，其余 59.8%由未研究过的变量造成。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Creative Student Research

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