Digitalization as an element of the system of business model building in the management of entrepreneurial projects within the concept of sustainable development

Abstract

Aim. To develop recommendations for the implementation of digital tools in the management of entrepreneurial projects to realize the strategic model of projective social responsibility.Objectives. To propose the concept of projective social responsibility for small developing entrepreneurial projects in order to increase their economic efficiency in the long term; to substantiate the necessity of applying digital solutions in order to implement the concept of sustainable development of small business as the most promising strategy of market behavior.Methods. The authors used the methods of analysis, grouping and generalization, typologization, synthesis, tabular visualization.Results. The main digital solutions shaping ESGD-transformation are identified and their use in the resource industry is determined. The necessity of using digital solutions is substantiated and the concept of projective social responsibility for small businesses is proposed. Recommendations for the presentation and use of modern technologies related to sustainable development are formulated.Conclusions. Increasing the level of digitalization and implementation of the principles of sustainable development of organizations contributes to overall efficiency for all economic entities, regardless of the scale of their activities. Based on the reviewed sustainability reports, it is concluded that ESGD transformation is implemented in large companies. On the contrary, small businesses mainly belong to the reactive model of projective social responsibility. However, with the help of digital tools mentioned by the authors, small businesses can also reach a new level of strategic social responsibility.