The Role of Visual Arts in Social Movements

Abstract

Purpose: The general objective of the study was to examine the role of visual arts in social movements. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to the role of visual arts in social movements. Preliminary empirical review revealed that visual arts significantly impacted social movements by effectively communicating messages, transcending linguistic and cultural barriers, and evoking emotional responses. Visual arts fostered identity formation and cohesion within movements, uniting participants and attracting new supporters. The strategic use of visual arts, especially on digital platforms, amplified the visibility and reach of movements, enabling global awareness and engagement. The study emphasized that visual arts were integral to framing issues, challenging dominant narratives, and inspiring action, highlighting their crucial role in the success and sustainability of social movements. Unique Contribution to Theory, Practice and Policy: The Social Movement Theory, Framing Theory and Cultural Theory of Social Movements may be used to anchor future studies on visual arts and social movements. The study recommended integrating visual arts into social movement theory, emphasizing their role in mobilizing resources and sustaining movement identities. It advised activists to use visual arts strategically to communicate messages, engage audiences, and maintain motivation. Policymakers were urged to protect and support artistic expressions related to social movements, while educational institutions were encouraged to incorporate the study of visual arts and social movements into their curricula. The study also suggested that NGOs use visual arts in their advocacy strategies and called for ongoing research into the evolving role of visual arts in social movements.