Why is immigration important to you? A revisit to public issue salience and elite cues

Abstract

Extensive media coverage of immigration, that is, media salience, has been thought to heighten anti‐immigrant attitudes among native‐born citizens by creating an information environment that portrays immigration as society's greatest problem. However, past empirical findings on the relationship between media salience and anti‐immigrant attitudes have been mixed. Some studies have observed that media salience increases hostility towards immigrants, while others have found it has no significant influence. This study investigates the underlying reasons for these inconsistent findings and demonstrates the need to revisit the meaning of issue importance. It employs the concept of public issue salience, the perception that immigration is the most important problem or concern about immigration, to find evidence. It argues that when the immigrant issue is a pivotal point of political competition, the immigration issue signals conflicts, connoting negativity so public issue salience and anti‐immigrant attitudes are closely related. On the other hand, in an environment where political elites reach a consensus, the immigration issue remains neutral so that they can be disentangled. The scope of media salience changes accordingly as well. This study chooses the United Kingdom and Germany for comparative research due to their similarities in immigration histories and the success of far‐right parties as well as differences in their major political parties' reactions to the issue. I match individual‐level longitudinal survey data to media article data and find clear country differences. In the United Kingdom, where political parties are polarized over the issue, public issue salience and anti‐immigrant attitudes are closely related so that media salience heightens them. In Germany, where political elites across different ideologies hold welcoming stances, their relationship is moderate. Media salience merely increases the perceived importance and does not increase anti‐immigrant attitudes. Contributions and implications are discussed with respect to political elites' role.