Abdul Hakeem Waseel, Jianhua Zhang, Umair Zia, Malik Muhammad Mohsin, Sajjad Hussain
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引用次数: 0
Abstract
Purpose
With ambidextrous innovation (AI) gaining paramount importance in the manufacturing sectors of emerging markets, this research aim to explore how leadership and management support (LMS) amplify this type of innovation by leveraging knowledge sources (KS). The study further probes the knowledge management capability (KMC) as moderating effect between KS and AI.
Design/methodology/approach
Using the convenient random sampling technique of a sample of 340 professionals within Pakistan’s manufacturing realm, data was collated via a structured questionnaire. The subsequent analysis harnessed the power of the variance-based partial least squares structural equation modelling approach.
Findings
This research underscores the pivotal role of LMS in elevating both facets of AI i.e. exploitative innovation (ERI) and exploratory innovation (ERT). KS emerge as a vital intermediary factor that bridges LMS with both types of innovation. Notably, the potency of KS in driving AI is significantly boosted by an organization’s KMC.
Originality/value
This study fills existing gaps in contemporary research by offering a nuanced perspective on how LMS enrich an organization’s dual innovation spectrum via KS. It sheds light on the symbiotic interplay of leadership, knowledge flows and innovation in Pakistan’s burgeoning manufacturing sector.
期刊介绍:
The Journal of Business & Industrial Marketing (JBIM) publishes research on new ideas concerning business-to-business marketing, that is, how one company or organization markets its goods/services/ideas to another company or organization. It is a valuable source for academics, directors and executives of marketing, providing them with new, fresh insights which are applicable within real life settings. JBIM''s emphasis on insistence of proof is one of the cornerstones of its success and its reputation. Contributors to the journal must not only present new theories or ideas, but also back them up with research. In the process, many myths are exploded, philosophies reinvented and the scene set for topical debate on critical issues in B2B marketing. The B2B landscape evolves and so does the research that explores the emerging features and properties of B2B markets. From 2019 the journal hosts the IMP Forum that invites research advancing the boundaries of B2B marketing. Prior research has evidenced that interactivity and interdependences characterize interorganizational business relationships. The Forum aims to bring out research that explores interactivity and interdependences in business relationships and their implications for marketing management, business development and for society at large. Coverage: -Competition and cooperation- Networks in business markets- Buyer behaviour – purchasing and supply management- Managing product offerings- New product development and innovation- Networks in business markets- Distribution and routes to market- Market and customer communication - Customer relationship management- Sales and key account management- Organizing for global markets -