Unpacking a global spatial brand: brand management practices in the UNESCO City of Gastronomy Network

IF 1.8 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Place Management and Development Pub Date : 2024-07-10 DOI:10.1108/jpmd-07-2023-0072

Chiara Rinaldi, Massimo Giovanardi, Andrea Lucarelli, Wilhelm Skoglund, Annelie Sjölander Lindqvist

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引用次数: 0

Abstract

Purpose

This study investigates the UNESCO Creative City of Gastronomy Network as a global spatial brand and explore the tensions that emerge when this global brand is appropriated locally.

Design/methodology/approach

This paper is based on case study research that uses critical discourse analysis to identify the implications of a transferable learning capacity.

Findings

This paper identifies three different types of tensions in place brand management that emerge during the local appropriation of global brands: tensions inherent in multi-scalarity, tensions associated with integrating governance and strategy-related tensions.

Originality/value

This study advances the theoretical understanding of the spatial complexity inherent in place brand management practices by focusing on the UNESCO Creative City of Gastronomy Network as a global brand in a Scandinavian context.

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解读全球空间品牌：联合国教科文组织美食之都网络的品牌管理实践

目的本研究调查了作为全球空间品牌的联合国教科文组织创意美食之都网络，并探讨了当这一全球品牌被地方采用时出现的紧张关系。研究结果本文确定了地方品牌管理中出现的三种不同类型的紧张关系：多尺度性中固有的紧张关系、与综合治理相关的紧张关系以及与战略相关的紧张关系。原创性/价值本研究通过关注斯堪的纳维亚背景下作为全球品牌的联合国教科文组织美食创意城市网络，推进了对地方品牌管理实践中固有的空间复杂性的理论理解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Place Management and Development HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

4.30

自引率

7.70%

发文量