{"title":"Motivations and behaviours of rural women entrepreneurs in Oman","authors":"Omar Durrah, Suhail M. Ghouse, Taher Alkhalaf","doi":"10.1108/ijge-04-2023-0106","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>This study aims to identify both intrinsic and extrinsic factors motivating rural women to participate in entrepreneurial activities in Oman. Specifically, it seeks to clarify which pull and push factors influence their decisions to engage in entrepreneurship.</p><!--/ Abstract__block -->\n<h3>Design/methodology/approach</h3>\n<p>Quantitative research was conducted with a sample of 183 women entrepreneurs in rural areas of Oman. Structural equation modelling (SEM) using SmartPLS software was employed to test the research hypotheses.</p><!--/ Abstract__block -->\n<h3>Findings</h3>\n<p>The results of the research highlight the positive impact of external motivations, such as financial needs and dissatisfaction with current employment, on the entrepreneurial behaviour of rural women in Oman. These external factors play a significant role in prompting women to initiate their own projects. Additionally, the study reveals that attitudes, such as self-efficacy and the perception of social support, significantly influence women entrepreneurs' adoption of self-employment.</p><!--/ Abstract__block -->\n<h3>Practical implications</h3>\n<p>These findings offer valuable insights into the concrete incentives driving women’s entrepreneurship in rural Oman. Policymakers can utilize these insights to develop initiatives aimed at promoting the social empowerment of rural Omani women and facilitating their active participation in economic ventures, thereby contributing to Oman’s development.</p><!--/ Abstract__block -->\n<h3>Originality/value</h3>\n<p>This study presents a novel framework for enhancing women’s entrepreneurship, offering insights into the motivations and barriers influencing women's participation in rural areas of Oman. By addressing gaps in existing literature, it contributes to a deeper understanding of the entrepreneurial dynamics among rural women in Oman.</p><!--/ Abstract__block -->","PeriodicalId":46720,"journal":{"name":"International Journal of Gender and Entrepreneurship","volume":"52 1","pages":""},"PeriodicalIF":3.1000,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Gender and Entrepreneurship","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/ijge-04-2023-0106","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Purpose
This study aims to identify both intrinsic and extrinsic factors motivating rural women to participate in entrepreneurial activities in Oman. Specifically, it seeks to clarify which pull and push factors influence their decisions to engage in entrepreneurship.
Design/methodology/approach
Quantitative research was conducted with a sample of 183 women entrepreneurs in rural areas of Oman. Structural equation modelling (SEM) using SmartPLS software was employed to test the research hypotheses.
Findings
The results of the research highlight the positive impact of external motivations, such as financial needs and dissatisfaction with current employment, on the entrepreneurial behaviour of rural women in Oman. These external factors play a significant role in prompting women to initiate their own projects. Additionally, the study reveals that attitudes, such as self-efficacy and the perception of social support, significantly influence women entrepreneurs' adoption of self-employment.
Practical implications
These findings offer valuable insights into the concrete incentives driving women’s entrepreneurship in rural Oman. Policymakers can utilize these insights to develop initiatives aimed at promoting the social empowerment of rural Omani women and facilitating their active participation in economic ventures, thereby contributing to Oman’s development.
Originality/value
This study presents a novel framework for enhancing women’s entrepreneurship, offering insights into the motivations and barriers influencing women's participation in rural areas of Oman. By addressing gaps in existing literature, it contributes to a deeper understanding of the entrepreneurial dynamics among rural women in Oman.
期刊介绍:
Launched in 2009, the International Journal of Gender and Entrepreneurship (IJGE) aims to facilitate the natural evolution of the field of gender and entrepreneurship by drawing together the very best research contributions from around the world. The journal seeks to: -Provide a dedicated publication outlet for high calibre, international research of interest to scholars, entrepreneurs and policy makers in the field of gender and entrepreneurship -Offer a unique perspective on the practice of gender and entrepreneurship by including sections dedicated to practitioner and policy content -Support a more consistent global approach to the presentation of research in the field -Platform the work of dynamic young researchers and those who are in a position to offer new perspectives on this particular research area -Enable those active in the area as researchers, educators, trainers, practitioners, support personnel and policy makers to keep up to date with the field on an international level. The coverage of the journal includes, but is not limited to: Entrepreneurship, Female/Women’s entrepreneurship , Business, Management, Strategy, Gender, Economics, Internationalization, Marketing.