How Live Marketing Affects Green Purchase in the Age of Artificial Intelligence?

IF 2.8 3区经济学 Q2 BUSINESS

Emerging Markets Finance and Trade Pub Date : 2024-06-27 DOI:10.1080/1540496x.2023.2300654

Chien-Chiang Lee, Changchun Pan, Yuhang Song

引用次数: 0

Abstract

With the rise of artificial intelligence and the public’s attention to environmental issues, live online promotion of green products has become a new marketing method. It has become a key issue for...

查看原文本刊更多论文

人工智能时代，现场营销如何影响绿色采购？

随着人工智能的兴起和公众对环境问题的关注，绿色产品的在线直播推广已成为一种新的营销方式。这已成为...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Emerging Markets Finance and Trade Multiple-

CiteScore

7.80

自引率

10.00%

发文量

182

期刊介绍： Emerging Markets Finance and Trade publishes research papers on financial and economic aspects of emerging economies. The journal features contributions that are policy oriented and interdisciplinary, employing sound econometric methods, using macro, micro, financial, institutional, and political economy data. Geographical coverage includes emerging market economies of Europe, the Balkans, the Middle East, Asia, Africa, and Latin America. Additionally, the journal will publish thematic issues and occasional special issues featuring selected research papers from major conferences worldwide.