Virtual Experiences, Real Memories? A Study on Information Recall and Recognition in the Metaverse

IF 6.9 3区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS
Nannan Xi, Juan Chen, Filipe Gama, Henry Korkeila, Juho Hamari
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Abstract

There are high expectations towards extended reality (XR), namely the “metaverse”. However, human performance in the metaverse has been called into question when undertaking everyday activities (e.g., working, shopping, and learning etc.), as complex human-technology interaction required may hinder cognitive abilities such as processing of information. Therefore, this study attempts to address whether and how XR impacts abilities to recall and recognize information in daily-life settings. We investigated the effects of VR and AR in a 2 (VR: yes vs. no) × 2 (AR: yes vs. no) between-subjects design experiment related to a shopping task (N = 153) on textual (product names) and pictorial (product pictures) recognition and recall. The results show that textual information recall and pictorial information recognition did not significantly suffer in XR compared to shopping in a brick-and-mortar store. While regarding textual information recognition performance, the results show that fully physical environments offered the highest performance compared to the different XR technologies being used. Overall, the study provides important findings and guidance for the use of extended reality technologies in consumer-facing businesses, as well as the use of XR in everyday life in general.

Abstract Image

虚拟体验,真实记忆?元宇宙中的信息回忆与识别研究
人们对扩展现实(XR),即 "元宇宙 "寄予厚望。然而,在进行日常活动(如工作、购物和学习等)时,人类在元宇宙中的表现却备受质疑,因为所需的复杂的人机交互可能会阻碍信息处理等认知能力。因此,本研究试图探讨 XR 是否以及如何影响人们在日常生活中回忆和识别信息的能力。我们在一个与购物任务相关的 2(VR:是 vs. 否)×2(AR:是 vs. 否)主体间设计实验中(N = 153)调查了 VR 和 AR 对文字(产品名称)和图像(产品图片)识别和回忆的影响。结果表明,与在实体店购物相比,在 XR 中文字信息的回忆和图片信息的识别没有受到明显影响。在文字信息识别性能方面,结果表明,与所使用的不同 XR 技术相比,完全物理环境提供的性能最高。总之,这项研究为在面向消费者的企业中使用扩展现实技术以及在日常生活中使用 XR 提供了重要的发现和指导。
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来源期刊
Information Systems Frontiers
Information Systems Frontiers 工程技术-计算机:理论方法
CiteScore
13.30
自引率
18.60%
发文量
127
审稿时长
9 months
期刊介绍: The interdisciplinary interfaces of Information Systems (IS) are fast emerging as defining areas of research and development in IS. These developments are largely due to the transformation of Information Technology (IT) towards networked worlds and its effects on global communications and economies. While these developments are shaping the way information is used in all forms of human enterprise, they are also setting the tone and pace of information systems of the future. The major advances in IT such as client/server systems, the Internet and the desktop/multimedia computing revolution, for example, have led to numerous important vistas of research and development with considerable practical impact and academic significance. While the industry seeks to develop high performance IS/IT solutions to a variety of contemporary information support needs, academia looks to extend the reach of IS technology into new application domains. Information Systems Frontiers (ISF) aims to provide a common forum of dissemination of frontline industrial developments of substantial academic value and pioneering academic research of significant practical impact.
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