“Connect” me! Social networking in commercial real estate

IF 4.6 Q2 MATERIALS SCIENCE, BIOMATERIALS
Eren Cifci, Alan Tidwell
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引用次数: 0

Abstract

The use of social networking sites (SNS) within professional contexts is increasingly prevalent, yet studies examining their impact within the real estate sector remain limited. In this study, using LinkedIn followers as an indicator of professional networks, we investigate the effect of professional networking on performance within the commercial real estate market. By leveraging an agent's LinkedIn followers, we introduce a novel measure of professional network into the real estate literature. Findings suggest that listing agents with a larger number of SNS followers tend to engage in more property transactions, achieve higher sales prices, and experience shorter sale times than agents with fewer SNS connections. Similarly, agents considered “active” on the SNS also perform better than agents that have an account but are not “active.” These findings persist after accounting for various agent, property, and location characteristics, suggesting that SNS can be a helpful tool for real estate agents in utilizing and expanding their professional network.
"连接 "我商业地产中的社交网络
社交网站(SNS)在专业领域的使用越来越普遍,但对其在房地产领域的影响的研究仍然有限。在本研究中,我们使用 LinkedIn 关注者作为职业网络的指标,调查职业网络对商业房地产市场绩效的影响。通过利用经纪人的 LinkedIn 关注者,我们在房地产文献中引入了一种新的专业网络衡量标准。研究结果表明,与拥有较少 SNS 连接的经纪人相比,拥有较多 SNS 关注者的挂牌经纪人倾向于参与更多的房产交易,实现更高的销售价格,并缩短销售时间。同样,在 SNS 上 "活跃 "的经纪人也比拥有账户但不 "活跃 "的经纪人表现更好。在考虑了经纪人、房产和地点的各种特征后,这些发现依然存在,这表明 SNS 可以成为房地产经纪人利用和扩展其专业网络的有用工具。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
ACS Applied Bio Materials
ACS Applied Bio Materials Chemistry-Chemistry (all)
CiteScore
9.40
自引率
2.10%
发文量
464
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