The Impact of Social Media Analytics and Intraorganizational Communication on Media Institutions’ Decision Effectiveness and Service Innovation

IF 3.4 2区文学 Q1 COMMUNICATION

Journalism & Mass Communication Quarterly Pub Date : 2024-06-21 DOI:10.1177/10776990241251468

Haitham Gouda Moayad, Mamdouh Abdallah Mohamed Abdellatif, Ali Sayed Mohamed, Ahmed Kamal Ahmed Abdelhafez

引用次数: 0

Abstract

This article explores the nexus between social media analytics (SMA), intraorganizational communication (IOC), decision effectiveness, and service innovation, and the moderating and mediating roles of IOC and decision effectiveness were scrutinized. We obtained data from digital content managers in Egyptian media institutions. Results delineate that SMA capabilities positively influence media institutions’ decision effectiveness and service innovation. Decision effectiveness serves as a driving force for service innovation, mediating the relationship between SMA capabilities and service innovation. IOC did not amplify the effect of SMA capabilities on decision effectiveness within the Egyptian media context. Implications for theory and practice are offered.

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社交媒体分析和组织内交流对传媒机构决策有效性和服务创新的影响

本文探讨了社交媒体分析（SMA）、组织内部沟通（IOC）、决策有效性和服务创新之间的关系，并仔细研究了 IOC 和决策有效性的调节和中介作用。我们从埃及媒体机构的数字内容经理那里获得了数据。结果表明，SMA 能力对媒体机构的决策有效性和服务创新有积极影响。决策有效性是服务创新的驱动力，是 SMA 能力与服务创新之间关系的中介。在埃及媒体环境中，增支经营成本并没有扩大服务质量管理能力对决策有效性的影响。本文提出了理论和实践方面的启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journalism & Mass Communication Quarterly COMMUNICATION-

CiteScore

7.20

自引率

5.60%

发文量

期刊介绍： Journalism & Mass Communication Quarterly focuses on research in journalism and mass communication. Each issue features reports of original investigation, presenting the latest developments in theory and methodology of communication, international communication, journalism history, and social and legal problems. Journalism & Mass Communication Quarterly also contains book reviews. Refereed. Published four times a year.