Effects of perceived situational factors on plastic packaging waste recycling behavior through environmental attitude

IF 4 Q2 BUSINESS

Journal of Marketing Analytics Pub Date : 2024-07-02 DOI:10.1057/s41270-024-00335-w

Myriam Ertz, Walid Addar, Urvashi Tandon, Ophela Zhang, Mahdi Takaffoli, Leyla Joued

{"title":"Effects of perceived situational factors on plastic packaging waste recycling behavior through environmental attitude","authors":"Myriam Ertz, Walid Addar, Urvashi Tandon, Ophela Zhang, Mahdi Takaffoli, Leyla Joued","doi":"10.1057/s41270-024-00335-w","DOIUrl":null,"url":null,"abstract":"<p>This study explores the effects of perceived situational factors (cost, time, and effort) related to plastic packaging waste recycling behavior. It also examines the mediating role of environmental attitudes in this relationship. An online questionnaire-based survey administered to a pan-Canadian sample of 1000 respondents reveals that from an aggregate perspective, perceived situational factors positively and directly impact environmental attitudes and plastic packaging waste recycling. Because environmental attitude is also positively related to plastic recycling, environmental attitudes partially mediate the link between perceived situational factors and plastic recycling. From a piecemeal perspective, the perception of a higher degree of inexpensiveness, fastness, and effortlessness directly affects environmental attitudes and plastic packaging waste recycling. Hence, environmental attitude partially mediates the effect of consumers' perceived situational factors and explains their impact on plastic packaging waste recycling.</p>","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":"5 1","pages":""},"PeriodicalIF":4.0000,"publicationDate":"2024-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Analytics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1057/s41270-024-00335-w","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}

引用次数: 0

Abstract

This study explores the effects of perceived situational factors (cost, time, and effort) related to plastic packaging waste recycling behavior. It also examines the mediating role of environmental attitudes in this relationship. An online questionnaire-based survey administered to a pan-Canadian sample of 1000 respondents reveals that from an aggregate perspective, perceived situational factors positively and directly impact environmental attitudes and plastic packaging waste recycling. Because environmental attitude is also positively related to plastic recycling, environmental attitudes partially mediate the link between perceived situational factors and plastic recycling. From a piecemeal perspective, the perception of a higher degree of inexpensiveness, fastness, and effortlessness directly affects environmental attitudes and plastic packaging waste recycling. Hence, environmental attitude partially mediates the effect of consumers' perceived situational factors and explains their impact on plastic packaging waste recycling.

Abstract Image

查看原文本刊更多论文

通过环境态度感知情景因素对塑料包装废弃物回收行为的影响

本研究探讨了与塑料包装废物回收行为相关的感知情景因素（成本、时间和精力）的影响。研究还探讨了环境态度在这一关系中的中介作用。对 1000 名泛加拿大受访者进行的在线问卷调查显示，从总体角度来看，感知到的情景因素对环保态度和塑料包装废弃物回收利用产生了积极而直接的影响。由于环境态度与塑料回收也呈正相关，因此环境态度部分地调节了感知情景因素与塑料回收之间的联系。从零散的角度来看，对不敏感、快速和不费力程度较高的感知会直接影响环保态度和塑料包装废弃物的回收利用。因此，环境态度在一定程度上介导了消费者感知情景因素的影响，并解释了情景因素对塑料包装废弃物回收的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Marketing Analytics BUSINESS-

CiteScore

5.40

自引率

16.70%

发文量

期刊介绍： Data has become the new ore in today’s knowledge economy. However, merely storing and reporting are not enough to thrive in today’s increasingly competitive markets. What is called for is the ability to make sense of all these oceans of data, and to apply those insights to the way companies approach their markets, adjust to changing market conditions, and respond to new competitors. Marketing analytics lies at the heart of this contemporary wave of data driven decision-making. Companies can no longer survive when they rely on gut instinct to make decisions. Strategic leverage of data is one of the few remaining sources of sustainable competitive advantage. New products can be copied faster than ever before. Staff are becoming less loyal as well as more mobile, and business centers themselves are moving across the globe in a world that is getting flatter and flatter. The Journal of Marketing Analytics brings together applied research and practice papers in this blossoming field. A unique blend of applied academic research, combined with insights from commercial best practices makes the Journal of Marketing Analytics a perfect companion for academics and practitioners alike. Academics can stay in touch with the latest developments in this field. Marketing analytics professionals can read about the latest trends, and cutting edge academic research in this discipline. The Journal of Marketing Analytics will feature applied research papers on topics like targeting, segmentation, big data, customer loyalty and lifecycle management, cross-selling, CRM, data quality management, multi-channel marketing, and marketing strategy. The Journal of Marketing Analytics aims to combine the rigor of carefully controlled scientific research methods with applicability of real world case studies. Our double blind review process ensures that papers are selected on their content and merits alone, selecting the best possible papers in this field.