Consumer meaning -making of packaging functions for sustainable food packaging – Insights from qualitative research in Finland

IF 3.7 Q2 ENVIRONMENTAL SCIENCES
Kirsi Sonck-Rautio , Taina Lahtinen, Nina Tynkkynen
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引用次数: 0

Abstract

The growing amount of waste originating from food packaging has increased both practical and scholarly interest in the technological development, design and marketing of sustainable food packaging. This article, in turn, scrutinizes the sustainability of packaging from the consumer perspective, arguing that the sustainability of a package is entangled not only in the content of the packaging but also in the functions it fulfills, and that the conditions for acceptable sustainable food packaging from the consumers' perspective differ from the packaging industry's views. We examine the meanings of the packaging functions for consumers based on the data collected through an online consumer panel in Finland. The findings show that while the containment function of packaging plays the most important role for the consumer in general, the informative function is particularly relevant from the viewpoint of sustainability. Moreover, we identified two novel functions consumers highly appreciate –usability and disposability – that are largely irrelevant from the industry perspective. The findings provide important insights in the transformation to more sustainable food packaging and in the development of novel packaging solutions.

消费者对可持续食品包装功能的意义建构--芬兰定性研究的启示
源于食品包装的废弃物日益增多,使人们对可持续食品包装的技术开发、设计和营销产生了更大的实际兴趣和学术兴趣。本文则从消费者的角度审视包装的可持续性,认为包装的可持续性不仅与包装的内容有关,还与包装的功能有关,而且从消费者的角度来看,可接受的可持续食品包装的条件与包装行业的观点不同。我们根据通过芬兰消费者在线小组收集的数据,研究了包装功能对消费者的意义。研究结果表明,虽然包装的容纳功能对消费者来说是最重要的,但从可持续发展的角度来看,包装的信息功能尤为重要。此外,我们还发现了消费者非常欣赏的两个新功能--可使用性和可抛弃性,而这两个功能在很大程度上与行业的观点无关。这些发现为向更具可持续性的食品包装转型和开发新型包装解决方案提供了重要启示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Current Research in Environmental Sustainability
Current Research in Environmental Sustainability Environmental Science-General Environmental Science
CiteScore
7.50
自引率
9.10%
发文量
76
审稿时长
95 days
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