{"title":"THE IMPACT OF CSR ADVERTISING AND PRODUCT ADVERTISING ON ABNORMAL STOCK RETURNS: A COMPARATIVE ANALYSIS USING EVENT STUDY METHODOLOGY","authors":"Jae Hwang, Youngran Choi","doi":"10.18374/jife-24-2.1","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":517954,"journal":{"name":"Journal of International Finance and Economics","volume":"71 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Finance and Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18374/jife-24-2.1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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