University Performance in the Era of Digital Transformation

Trisninawati Trisninawati, Sulaiman Helmi
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Abstract

In today's rapidly developing digital era, Digital Transformation has become necessary for many institutions, including educational institutions such as universities. Digital Transformation refers to using information and communication technology to improve an organization's efficiency, quality and competitiveness. On the other hand, Brand Image is the public's perception of an institution or company, including universities. In a global context that is increasingly connected and changing rapidly, the role of Digital Transformation in higher education is increasingly becoming a main focus. This research is a type of research that uses a qualitative approach. What is meant by this type of research is in the form of a case study, which is social research which aims to interview and describe data found in the field. This research aims to find data about the problem being researched and the research result. This method will then be carried out to find out the problem that is the research theme, and the survey data will be subjected to a descriptive qualitative approach, which will explain and answer the problem formulation of this research. This research shows that the relationship between Digital Transformation and University Brand Image is very close and influences each other. Digital Transformation significantly impacts the image and reputation of a higher education institution. By effectively implementing information and communication technology, universities can improve operational efficiency, service quality, user experience, and stakeholder engagement. This directly strengthens the university's brand image as a modern, quality, innovative and solution-oriented institution.
数字化转型时代的大学绩效
在当今飞速发展的数字化时代,数字化转型已成为包括大学等教育机构在内的许多机构的必要选择。数字化转型是指利用信息和通信技术提高组织的效率、质量和竞争力。另一方面,品牌形象是公众对包括大学在内的机构或公司的看法。在全球联系日益紧密、瞬息万变的背景下,数字化转型在高等教育中的作用日益成为人们关注的焦点。本研究是一种采用定性方法的研究。这种类型的研究采用案例研究的形式,即旨在采访和描述实地数据的社会研究。这种研究的目的是找到有关被研究问题和研究成果的数据。然后,将通过这种方法找出作为研究主题的问题,并对调查数据进行描述性定性方法,从而解释和回答本研究的问题表述。本研究表明,数字化转型与大学品牌形象之间的关系非常密切,并且相互影响。数字化转型会极大地影响高等教育机构的形象和声誉。通过有效实施信息和通信技术,大学可以提高运营效率、服务质量、用户体验和利益相关者的参与度。这将直接强化大学作为现代化、优质、创新和以解决方案为导向的机构的品牌形象。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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