Innovation of Marketing Strategies in the Tourism Market under the Background of Smart Tourism

Luning Yu
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Abstract

In the development of modern tourism, smart tourism, as a major direction, signifies the deep integration of information technology and the tourism industry. To achieve established goals, organizations need to keep pace with the times and continually adapt to and lead the new trends in industry development. In specific practice, conducting thorough market research is essential. The current tourism market exhibits diversified and personalized consumption characteristics, requiring organizations to deeply understand consumer needs and preferences to provide more accurate and efficient services. Through big data analysis and artificial intelligence technology, organizations can more precisely grasp market dynamics, providing strong support for the formulation of marketing strategies. In various marketing events, organizations should be based on development, continually summarizing experiences, exploring innovative paths, and through cross-industry cooperation, more tourism industry marketing resources can be tapped to achieve effective connection between the tourism industry and other industry structures, promoting diversified development of regional economy.
智慧旅游背景下的旅游市场营销策略创新
在现代旅游业发展中,智慧旅游作为一个重要方向,标志着信息技术与旅游业的深度融合。要实现既定目标,企业需要与时俱进,不断适应和引领行业发展的新趋势。在具体实践中,进行充分的市场调研是必不可少的。当前旅游市场呈现出多元化、个性化的消费特点,这就要求组织深入了解消费者的需求和偏好,为其提供更加精准高效的服务。通过大数据分析和人工智能技术,组织可以更加精准地把握市场动态,为营销策略的制定提供有力支撑。在各类营销事件中,组织应立足发展,不断总结经验,探索创新路径,通过跨行业合作,挖掘更多旅游产业营销资源,实现旅游产业与其他产业结构的有效衔接,促进区域经济多元化发展。
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