Research on the Development Status and Management Countermeasures of Luxury Goods in China

Abstract

In China's consumer market, the luxury market is gradually rising and has huge development potential, and in the process of the development, it attracts more and more customers and brands to join this kind of economic environment, and plays a crucial role in promoting social consumption. However, due to the particularity and complexity of the luxury market and the uniqueness of the Chinese market, this economic system is constantly changing under the social changes and presents more and more problems. And China still faces many challenges in the development and management of the luxury market. Based on the development status of China's luxury market, this paper discusses the development characteristics and trends of China's luxury market with real data and lots of theory, puts forward the challenges of the luxury market in the future and formulates corresponding management countermeasures, hoping to provide new ideas for the sustainable development of luxury enterprises in China. It can make Chinas luxury industry continue to grow and move forward steadily.