Semantic analysis of online advertising in tourism

Abstract

The article examines the effectiveness of promoting a tourism product, which directly depends on the advertising tools used, including SEO optimization. This is a set of measures aimed at improving the site’s position in search engines to attract targeted traffic. On-page and off-page optimization plays a key role, including semantic core selection, link building, and reputation management. A successful strategy also includes contextual and display advertising, social media marketing, and offline advertising.