A theoretical framework for platform-to-platform cooperation: a multi-case study from China

Abstract

PurposeThis study explores the factors that influence platform-to-platform cooperation (PPC) and designs a theoretical framework for platform research.Design/methodology/approachThis multi-case study includes a combination of exploratory and explanatory case studies.FindingsFrom the internal factor perspective, channel integration capability, technology-based order matching capability and service innovation capability positively affects the PPC. From the perspective of external factors, the impact of a new platform entry on the PPC depends on market power and complementarities between platforms in the supply and value chains. Diversity of demand also has a positive effect on the PPC, which is moderated by network externalities. It is worth noting that the incumbent platform prefers to diversify its services for collaborating platforms with a higher level of cooperation. In addition, the higher diversity of demand, the stronger the service innovation capability, which indirectly impacts cooperation positively.Originality/valueThe PPC has gained immense popularity in recent years. However, no scholars have investigated the factors influencing the PPC decisions, which warrants further exploration. This study sheds light on the factors and mechanisms that influence the PPC from both internal and external perspectives.