Localised precarity in social media entertainment: YouTubing in Turkey

IF 1.5 2区社会学 Q1 CULTURAL STUDIES

International Journal of Cultural Studies Pub Date : 2024-06-11 DOI:10.1177/13678779241258491

Tugce Bidav

引用次数: 0

Abstract

This article examines precarious working conditions for YouTube content creation in Turkey. Creator studies have extensively examined creator precarity within the context of platform architectures and the broader social media entertainment industries. Instead of applying this lens to YouTubing in Turkey to highlight shared precarity experiences of Turkish creators with other YouTube production cultures, I focus on localised precarity to examine how creator labour is made less stable by geographical context. Drawing on in-depth interviews with creators, the research findings demonstrate that there are multiple sources of precarity associated with localised YouTube revenues in an unstable national economy, restrictive internet governance at nation-state level, and culturally situated creator–audience relations.

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社交媒体娱乐中的本地化不稳定性：土耳其的 YouTubing

本文探讨了土耳其 YouTube 内容创作的不稳定工作条件。创作者研究在平台架构和更广泛的社交媒体娱乐产业背景下对创作者的不稳定性进行了广泛研究。我没有将这一视角应用于土耳其的YouTubing，以强调土耳其创作者与其他YouTube制作文化的共同不稳定经历，而是将重点放在本地化的不稳定上，研究创作者的劳动如何因地理环境而变得不那么稳定。通过对创作者的深入访谈，研究结果表明，在不稳定的国家经济、民族国家层面的限制性互联网管理以及创作者与受众之间的文化关系中，YouTube 收入的不稳定性有多种来源。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Cultural Studies Multiple-

CiteScore

4.20

自引率

9.50%

发文量

期刊介绍： International Journal of Cultural Studies is committed to rethinking cultural practices, processes, texts and infrastructures beyond traditional national frameworks and regional biases. The journal publishes theoretical, empirical and historical analyses that interrogate what culture means, and what culture does, across global and local scales of power and action, diverse technologies and forms of mediation, and multiple dimensions of performance, experience and identity. Dedicated to theoretical and methodological innovation in cultural research, the journal is multidisciplinary in outlook, publishing relevant contributions that integrate approaches from the social sciences, humanities, information sciences and more. International Journal of Cultural Studies publishes original research articles. The journal gives preference to papers that extend existing theory or generate new theory through interpretive engagement with empirical cases. Papers based on single country case-studies should clearly indicate and develop the broader relevance of their analyses for an international readership. The journal does not publish close readings of single texts; but it does consider critical, contextualised readings that similarly indicate and develop the broader relevance of their analyses to the field. International Journal of Cultural Studies regularly publishes special issues on urgent questions in the field as well as on specific regions, industries and practices.