FUser Experience (UX) Design Websites as a Marketing Tool

Q3 Economics, Econometrics and Finance

WSEAS Transactions on Business and Economics Pub Date : 2024-06-14 DOI:10.37394/23207.2024.21.120

Iveta Linina, Karina Villerte, V. Vevere, R. Zvirgzdiņa

引用次数: 0

Abstract

A website is a business card that shows partners and customers a company's identity, goals, and products. The user experience process is a new collection of methods that determines the basics of a website's functionality and explores the interaction between the company and the user. Following the user experience process, researching the company's and website's goals about the product page and how the website process can improve and attract new leads and increase the company's profits. To achieve the research goal, three objectives were set: 1) to study user experience websites and their impact on the marketing process of the company, 2) to analyze data on the impact of user experience design, and website design on user experience, 3) to improve website design and content based on user experience.

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作为营销工具的网站用户体验（UX）设计

网站是向合作伙伴和客户展示公司形象、目标和产品的名片。用户体验流程是一个新的方法集合，它决定了网站的基本功能，并探索公司与用户之间的互动。按照用户体验流程，研究公司和网站关于产品页面的目标，以及网站流程如何改进和吸引新的线索并增加公司利润。为实现研究目标，设定了三个目标：1）研究用户体验网站及其对公司营销过程的影响；2）分析用户体验设计、网站设计对用户体验影响的数据；3）根据用户体验改进网站设计和内容。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

WSEAS Transactions on Business and Economics Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

1.50

自引率

0.00%

发文量

180

期刊介绍： WSEAS Transactions on Business and Economics publishes original research papers relating to the global economy. We aim to bring important work using any economic approach to a wide international audience and therefore only publish papers of exceptional scientific value that advance our understanding of finances. The research presented must transcend the limits of case studies, while both experimental and theoretical studies are accepted. While its main emphasis is economic, it is a multi-disciplinary journal and therefore its content mirrors the diverse interests and approaches of scholars involved with the international dimensions of business, economics, finance, history, law, marketing, management, political science, and related areas. It also welcomes scholarly contributions from officials with government agencies, international agencies, and non-governmental organizations.